Discover Amalfi’s No. 1 professional home care range shampoo for straight hair, trusted by hair experts for Smooth Straight hair. Its highly care solutions, specially formulated for straightened hair, are the professionals’ preferred choice for smooth and straight professional hair results. The shampoo washes and hydrates hair softly, leaving it velvety smooth. Hair stylists recommend it for smooth, straight hair. Cleanses and hydrates gently. Shea butter nourishes the skin. Texture is softened, frizz is tamed, shine is added, and manageability is improved, leaving hair silky smooth. For up to 72 washes, the straightened effect of the hair is maintained. Instrumental Hair Straightening Test
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