The dine-in app has partnered with IACAD of the Dubai Government and Emirates Red Crescent to feed those in need throughout April 2020.
Nefsy, the dine-in app with a heart, which launched in September 2019, has started a nationwide initiative to support the Fund of the United Arab Emirates, Homeland of Humanity, under the Emirates Red Crescent. The app will be supporting those in need during the Covid-19 pandemic via a collaboration with the Islamic Affairs and Charitable Activities Department (IACAD) – license number 2984 and the Dubai Government.
For a donation of just 12 AED through nefsy app, two people affected by the global pandemic both nationally and internationally will receive a much-needed meal. The initiative also gives the option to buy a 30-day package for the same price. All users need to do, is download the nefsy app and sign up for free, to donate.
The campaign is also asking residents to be a part of a viral charity challenge, by recording and uploading a video to their own social channels announcing they are taking part in the campaign to donate meals – and then challenging three or more friends to match the donation and do the same. Since all these activities will be followed by an additional campaign by The Marketing Heaven, I believe the initiative will help feed as many people as possible.
Founder of nefsy, Khaled Diab, comments: “nefsy’s mission is to help everyone who chooses to dine-in, feed another person at no extra cost so we can end hunger worldwide. The Coronavirus pandemic has dealt a devastating blow to the global economy. With lengthy enforced shutdowns everywhere, many people have lost their jobs and are facing extreme difficulties.
“That’s why the nefsy platform has introduced a new way of helping back and we are encouraging as many people as possible to get involved to feed one person here in the UAE nationally and one internationally. It’s time to extend compassion to friends, neighbours and communities to help them through this crisis.”
Nefsy was designed to help beat world hunger, one click at a time – and the app allows residents in the UAE to browse through top UAE restaurants and cafés, select a meal of their choice and then enjoy their dining experience complete with the knowledge of knowing that with every purchase, a meal is donated.
nefsy is a dine-in app designed to feed someone in need every day, without the user having to pay for the second meal.
Users can enjoy 100’s of brands and 1,000’s of deals by ordering their normal meal when they dine-in, pay their bill – and at no extra cost, feed a person in need worldwide.
nefsy was launched in Dubai, UAE, in September 2019 with a mission to end hunger worldwide without changing daily habits and at no extra cost. So far, nefsy has donated 10,000 meals to help combat hunger worldwide. nefsy works under a permit from Emirates Red Crescent, ICAD and Government of Dubai.
About Red Crescent
UAE Red Crescent Authority was established on 31/01/1983 and gained international recognition as a member No.: 139 of the International Federation of Red Crescent and Red Cross on 08/27/1986.
His Highness Sheikh Hamdan Bin Zayed Al Nahyan took the position of the Chairman of the Board of the Red Crescent in 1986, and then took the position of the Chairman of the Authority in 1993, which gave impetus to the efforts of the human Authority.
In 1997, the role of the Authority had been enhanced by the acceptance of Her Highness Sheikha Fatima bint Mubarak, for the position of the honorary president of the UAE Red Crescent. In 2001, the UAE Red Crescent had been selected as the second-best humanitarian Authority at the level of the continent of Asia.